SOLDIER DESIGNED. made in britain.
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We’re building more than outerwear we’re helping rebuild British manufacturing, one garment at a time.
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Every smock is soldier-designed and British-made top to bottom, keeping skills, jobs, and money in the UK. It’s hands-on, personal, and done properly because if it won’t stand up when it matters, it doesn’t leave us.
Firmin & Sons, the Falklands Smock Leading the Way, and a Trip to London's Factories
Two weekends off in a row, a new Sony A7 IV, and a trip to Firmin & Sons in Birmingham with Pav. Plus the Falklands Smock and Mons gilet leading sales, and heading to London to meet Simon Platts and some new factories.
95 Charlie, British Millerain, and a New Logistics Partner for Lockwood
First samples of the 95 Charlie hoodless jacket, named after my old Company Sergeant Major, land this week. Plus a team branding meeting, a trip to British Millerain, and a new 3PL partnership with Holland Country Clothing.
Masterminds, Models, and the Eve of Goodwood Revival
A studio shoot with a new face, our second mastermind session, and the team on the road to Goodwood Revival — plus the Lockwood British Defender makes its debut.
