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We’re building more than outerwear we’re helping rebuild British manufacturing, one garment at a time.
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Every smock is soldier-designed and British-made top to bottom, keeping skills, jobs, and money in the UK. It’s hands-on, personal, and done properly because if it won’t stand up when it matters, it doesn’t leave us.
Fitted for Service | Episode One: Phil, 2 Para — San Carlos, Goose Green, Wireless Ridge
The first episode of our Fitted for Service series launches 7th August at 8PM. Phil served as a mortarman with 2 Para in the Falklands War — landing at San Carlos, fighting at Goose Green, and pushing on to Tumbledown and Wireless Ridge, where his war came to an end. Jacob travels to Phil's home, hears his story, and fits him personally in the Lockwood Falklands Smock.
Harris Tweed, A Letter to the Prime Minister, and the Week the Documentary Began
Three days of filming with the documentary crew. Ruth's grandmother passing peacefully in Ireland. The first hundred metres of our own Harris Tweed arriving at the factory. The Lifeguards polo top going live. And a letter written to the Prime Minister. It's been a week of contrasts grief and growth, quiet moments and big launches. Here's all of it.
Our Best Ever Event on Company Record The National Game Fair, Vinnie Jones, a Trench Coat, and a Canoe
We went into the National Game Fair with nerves, a six-by-six metre stand, and a lot of hope. We came out the other side with company records broken across three days, wedding gifts from strangers, a visit from Vinnie Jones, and a manufacturer's wedding present that Princess Anne asked us about at Windsor. It's been a week.
