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Learn moreFrom factory floors and Spring/Summer sampling to countryside events at Badbury Rings, founder development, new collaborations, and what comes next for Lockwood Premium British Smocks — this week’s Wednesday Waffle is about building a British-made brand the right way. Real conversations, real kit, and steady momentum.
Business is rarely a straight line. One week can bring setbacks, graft, and self-doubt — and then, out of nowhere, momentum. From the Great British Shooting Show to unexpected conversations with HR4K and an invitation to exhibit at Badminton Horse Trials, this was a week that perfectly summed up building Lockwood Premium British Smocks: two steps forward, one step back, but always moving ahead.

