Every smock is soldier-designed and British-made top to bottom, keeping skills, jobs, and money in the UK. It’s hands-on, personal, and done properly because if it won’t stand up when it matters, it doesn’t leave us.
We went into the National Game Fair with nerves, a six-by-six metre stand, and a lot of hope. We came out the other side with company records broken across three days, wedding gifts from strangers, a visit from Vinnie Jones, and a manufacturer's wedding present that Princess Anne asked us about at Windsor. It's been a week.
One week married, one thousand orders in the books, and a week that somehow managed to fit in a Falklands War veteran, a polo top photo shoot, and final preparations for what we think will be our best ever show. Here's where Lockwood stands right now.
There are weeks that change everything. This was one of them. Jacob Lockwood got married, turned his phone off for a whole day, and somehow simultaneously Lockwood had its best ever individual product launch. Here's the full story of the week, the wedding, and what's coming next.


