Every smock is soldier-designed and British-made top to bottom, keeping skills, jobs, and money in the UK. It’s hands-on, personal, and done properly because if it won’t stand up when it matters, it doesn’t leave us.
Five new people have joined our factory in Oldbury, real proof that buying British creates jobs. Plus British Millerain becomes our sole wax fabric supplier from 2027, a day on the canals, and the Gatcombe and Sandringham tested in the saddle.
Two weekends off in a row, a new Sony A7 IV, and a trip to Firmin & Sons in Birmingham with Pav. Plus the Falklands Smock and Mons gilet leading sales, and heading to London to meet Simon Platts and some new factories.
First samples of the 95 Charlie hoodless jacket, named after my old Company Sergeant Major, land this week. Plus a team branding meeting, a trip to British Millerain, and a new 3PL partnership with Holland Country Clothing.


