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Made in Britain

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4.9* Reviews

SOLDIER DESIGNED. made in britain.

Premium smocks and outerwear

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Person in red vest and hat standing in a field — Shop Gilets

Two people in raincoats standing next to a barrel on a city street. — shop Smocks

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Customer reviews

Superbly made, love the feel, look and story behind its conception.

This smock will become historic, I am so pleased I grabbed one, with the special label. Fantastic piece of kit from a brilliant company. I think this company will be around for years, well done Jacob and Ruth, you have built something this country should be very proud of.

Ellis Ward

A great product that’s very well made to a high standard.

The sizing is perfect and it fits extremely well and is really very comfortable and of course stylish. It looks the part and even after a few washes has remained in shape and the colour still perfect.

James Broome

Practical, comfortable and looks the part. Would definitely recommend.

Bought this Olive Ladies Sherpa Gilet today at the Birmingham NEC shooting show and I’m genuinely impressed. Great fit for women - not boxy - and warm without being bulky. Easy to move in, which matters. Quality feels solid and well made. The olive colour is spot on, and I love the Guardsman logo on the chest - smart, understated, proper country look.

Gina

We’re building more than outerwear we’re helping rebuild British manufacturing, one garment at a time.

Every smock is soldier-designed and British-made top to bottom, keeping skills, jobs, and money in the UK. It’s hands-on, personal, and done properly because if it won’t stand up when it matters, it doesn’t leave us.

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The Heritage Blog

The Mastermind, the Shoot, and a Turning Point at Goodwood

September 22, 2026

A wrapped Defender gift from James Martin, a challenging second mastermind, a two-day shoot at Baddow Park, and a Goodwood Revival that felt like a genuine turning point for the brand.

Churchills and Metropolitans Out the Door, Billy Aprahamian's Parade, and the Eve of Ideas Fest

September 08, 2026

The Churchills and Metropolitans are out the door, we've just had our best start to a month on record, and we're on the eve of Ideas Fest with a main stage interview alongside James Martin. Plus a weekend at Billy Aprahamian's yard and a night in with Elite Thread.

The Brecons Have Arrived

August 31, 2026

What should've been a brilliant day picking up stock and processing orders turned into a website nightmare when payment details got blocked for 76 pre-order customers. Here's how the weekend played out, plus new polo top plans and re-shot jet wash testing for the Brecon, Churchill and Metropolitan.

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