Why We Don’t Do Black Friday | British Wax Jackets & Wax Smocks

The truth behind Black Friday, British manufacturing, and our wax jackets.

Each November, inboxes and social feeds fill with “Black Friday deals.”
But at Lockwood Smocks, you won’t see 50% off banners or site-wide clearance.

Because real British manufacturing doesn’t have “Black Friday margins” — and that’s something we’re proud of.

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British-made wax jackets built properly, not cheaply.

When you buy a Lockwood wax jacket or wax smock, you’re choosing craftsmanship rooted in the UK.

Our garments are:
    •    Cut and stitched by British hands in Birmingham
    •    Made using Halley Stevensons wax fabric from Dundee — a legendary Scottish mill with over 150 years of innovation in waxed cotton
    •    Finished with durable British hardware, YKK zips, and hand-bound seams

Every British-made wax jacket we produce supports local jobs, ethical production, and small-scale manufacturing. That means higher costs — but higher integrity.

We don’t have the huge overseas margins that make extreme Black Friday discounts possible.
Instead, we focus on lasting value, British craftsmanship, and honesty.

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Our approach: one real discount, then fair pricing forever.

We don’t inflate prices to cut them later.
We offer 15% off your first order — a simple thank-you for trusting a small British manufacturer.

After that, the price you see is the price everyone pays.
No tricks, no flash sales, no overstock clearance.

We’d rather our customers know they’re paying a fair, consistent price year-round — supporting British-made wax jackets, wax smocks, and the people who build them.

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Why we value craftsmanship over clearance.

Each wax smock and wax jacket is handcrafted in limited runs — often just a few dozen at a time.

We don’t rush production, and we don’t chase trends.
Instead, we create functional country wear designed to last for years, not months.

Built from Halley Stevensons wax cotton, every jacket is:
    •    Water-repellent and wind-resistant
    •    Repairable and re-waxable
    •    Naturally breathable and beautifully aged with time

We also offer a four-year guarantee and lifetime subsidised repair and re-waxing service, so your wax jacket can stay in the field for decades.

That’s not a sales gimmick — it’s sustainable craftsmanship.

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The cost of doing things properly.

British manufacturing costs more because it should.
It reflects fair pay, safe conditions, and sustainable processes.

Our wax jackets and wax smocks aren’t priced high for the sake of luxury — they’re priced fairly for what they are:
    •    Made in Britain
    •    Made with integrity
    •    Made to last

That’s why you won’t see Lockwood Smocks joining the Black Friday stampede.
We don’t believe in fast fashion — or flash sales.
We believe in slow fashion, honest pricing, and timeless British design.

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British-made, not just British-branded.

Many brands talk about “British heritage,” but few still manufacture here.
“Designed in Britain” isn’t the same as “Made in Britain.”

Every Lockwood wax jacket and wax smock is genuinely made in Britain — from wax fabric milled in Scotland by Halley Stevensons, to stitching done in Birmingham workshops.

This supports the UK supply chain, reduces transport emissions, and keeps traditional skills alive.

So when you wear a Lockwood wax jacket, you’re not just wearing a piece of clothing — you’re wearing a piece of Britain.

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Black Friday, the Lockwood way.

We could chase clicks and slash prices.
But instead, we stand for value that lasts, not discounts that fade.

Our promise:
    •    Fair pricing year-round
    •    British-made quality
    •    Sustainable craftsmanship you can rely on

This is Black Friday done differently — no hype, no mass production, just honest British-made wax jackets built to last a lifetime.