A Look Forward to Christmas Shopping — The Lockwood Way

As the festive season approaches and the world begins to hum with talk of sales, discounts, and delivery deadlines, I like to take a different view — one rooted not in frenzy, but in craftsmanship.

At Lockwood Premium British Smocks, Christmas isn’t about clearance bins or flash deals. It’s about quality. It’s about taking pride in gifting something meaningful — something made here in Britain, by British hands, using British materials.

Our range of wax jackets, wax smocks, and British-made wool gilets are designed to last for years, not just seasons. Every piece carries with it a story of craftsmanship, community, and care — from the first cut of cloth in our Barnstaple workshop to the final stitch that completes each garment.

The Lockwood Approach to Christmas

We don’t take part in Black Friday as such. Instead, we focus on building lasting value and connection. The only way to receive a discount from Lockwood is by signing up to our mailing list, where you’ll receive 15% off your first order, early access to new releases, and the occasional exclusive behind-the-scenes update from the Lockwood world.

It’s a slower, more thoughtful approach to gifting — one that mirrors the spirit of true British craftsmanship.

The Arrival of the Olive Ladies Sherpa Gilet

This weekend, just in time for the season, our Olive Ladies Sherpa Gilets are arriving. Warm, timeless, and beautifully soft, they’re designed as the perfect companion for winter walks, frosty mornings, and festive gatherings. Each one embodies the essence of British country fashion — functional, elegant, and built to endure.

I’ll also be releasing something rather exciting alongside their arrival, but for now I’ll leave that as a little Christmas surprise.

So if you haven’t already, make sure you’re signed up to the mailing list — it’s the only way to hear about new launches before they go public.

Reflections from Bicton — Country, Craft, and Community

This past week, I had the pleasure of taking Lockwood to Bicton, marking our first appearance there. The rolling Devon hills made a perfect backdrop for what turned out to be a brilliant few days — meeting so many people who have followed the brand from the start and introducing others to what British-made countrywear really stands for.

But the highlight? For only the second time ever, I spotted someone wearing one of our products entirely by chance — a Lockwood wax smock spotted out in the wild. That moment, more than anything, captures what this brand is about: real British people, living real British lives, wearing something that lasts.

The Gift of Something British

This Christmas, I’d encourage you to think differently about how and where you shop. Buying British-made isn’t just about heritage — it’s about investing in craftsmanship, supporting local communities, and choosing quality over quantity.

Whether it’s a wax jacket, a handmade wool gilet, or a Sherpa fleece, every Lockwood piece tells a story of pride, patience, and purpose.

So as you begin your Christmas shopping, consider giving something with meaning. Something made in Britain. Something built to last.