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Smocks
  • Man wearing a waterproof Lockwood smock jacket in a lush green forest path, showcasing British-made style.
  • Man wearing waterproof Lockwood smocks jacket in a forest, showcasing British-made outdoor apparel.
  • A person wearing a green waterproof smock with a hood, blue jeans, and brown boots, standing against a brick wall with flowers on the side.
  • A person wearing a bold royal blue outer smock with red lining, standing against a wall.
  • A person standing on a street wearing a maroon smock with a hood, matching maroon hat, glasses, and boots, with gray trousers.
  • Polos & Quarter zips
  • A person wearing a polo top with a red and blue color scheme, featuring a small emblem on the front. The cap wearer is also dressed in a two-tone shirt with a similar color scheme.
  • Waterproof Lockwood smocks, British-made, stylish navy and white zip sweater with red accents.
  • Gilets
  • White puffer vest with plaid collar on a white background
  • Red vest with plaid collar on a white background
  • Military
  • Stay dry

  • Stay alert

  • Hats
  • Houndstooth patterned hat with Union Jack design on a white background
  • A checkered 8-panel flat cap made of Harris Tweed, displayed on a table with other items.
  • A person wearing a green bucket hat with a floral background.
  • September 24, 2025 2 min read

    The Setting: Blenheim Palace & the European Championships


    Under the golden light of Blenheim’s grand facades, amidst the energy of the European Championships, Lockwood Smocks took its place at centre stage. Visitors streamed past, stopping at our stand — many already familiar from social media, others discovering us for the first time.


    It was one of those rare weekends where everything aligned: heritage meets opportunity, craftsmanship meets enthusiasm.



    Why Blenheim Was More Than a Show

        •    Brand visibility & engagement. We met long-time followers and new admirers — all drawn in by our commitment to real, British-made countrywear. Many told us they’d watched our journey online and came just to see the wax smocks and wool gilets in person.

        •    Strong sales & conversions. The rails lightened quickly — wax jackets, wool and Sherpa gilets, quarter zips — well-loved staples sold out in record time.

        •    Connections for the future. Conversations flowed: suppliers, collaborators, press contacts, and potential brand partners. We left with not just receipts but real relationships.



    The Products That Commanded Attention


    Wax Jackets & Wax Smocks


    These remain the icons of country outerwear — rugged, weatherproof, timeless. Our wax-smock designs drew many in, with comments about weight, finish, drape, and utility. We spoke at length with buyers about repair services, re-waxing options, and life cycle — all core to what makes these garments sustainable and long-lived.


    Wool & Sherpa Gilets


    Layering is king in country style. Our wool gilets and Sherpa fleece vests proved irresistible — warm, soft, and elegant under a smock or outer layer. We heard repeatedly how people appreciated that these are British-produced from tip to hem.


    Quarter Zips & Transitional Mid-Layers


    Not everyone wants full outerwear; some prefer a high-quality layer that bridges seasons. The L.O. quarter zip filled that niche beautifully — sporty yet refined, cut for layering, comfortable enough for countryside walks.



    What Resonated About Our approach


    Craftsmanship & locality. Every customer expressed admiration when we explained how we manufacture in the UK, in limited runs, with careful oversight. That story differentiates us from brands who outsource — it’s not just a nice-to-have, it’s central to what we are.


    Authenticity. At a time when “heritage style” can be a marketing ploy, the people we met responded to our transparency. They asked: where the cloth is milled, who cuts and sews, how long items last. We were proud to answer.


    Community. The sense of belonging was palpable. Many purchasers said they felt part of something — buying from Lockwood meant supporting jobs, real skills, and British manufacturing.